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Café HAG
Café HAG is a worldwide brand of decaffeinated coffee owned by U.S. multinational Kraft Foods.〔(Kraft:UK Coffee Brands )〕
==History==
The brand originated in Bremen in Germany in 1906 and took its name from the company title ''Kaffee Handels-Aktien-Gesellschaft'', or Kaffee HAG for short.
The company was set up by Ludwig Roselius, co-developer of the first commercial decaffeination process. Alfred Runge and Eduard Scotland designed iconic posters〔(Kaffee Hag ), invaluable.com, retrieved 9 February 2014〕 and packaging for the HAG Kaffee company. They are credited with designs that defined the company. then sold it to General Foods in 1939.〔citation |title=Uncommon Grounds: The History of Coffee and How It Transformed Our World |page=187 |url=http://books.google.com/books?id=njNk0ojWXH8C&pg=PA187&lpg=PA187 |last=Pendergrast |first=Mark |publisher=Basic Books |edition=revised |year=2010 |isbn=9780465024049}}〕 General Foods acquired the original German company in 1979. The spelling of Café HAG was standardized in the 1990s. Both Café HAG and Sanka are now owned by Kraft Foods, which merged with General Foods in 1990.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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